A Toast To Our Tiller’s 

WestBred Wheat needed a unique and thoughtful way to show appreciation to their hardworking growers and field representatives. Instead of an off-the-shelf premium item, we created a gift that tapped into the heart of these growers and the crops they grow. Because nothing celebrates hard work and good wheat like an ice-cold beer, we partnered with Enid Brewery in Oklahoma to create a limited-edition small-batch ale made with WestBred wheat and crafted and named to honor our growers. We called the new beer “Tiller’s Toast,” designed a custom label, and wrote our own classic drinking toast as the ultimate ode to all growers west of the Mississippi.

Recognitions
Silver ADDY’s — Point-of-Purchase Materials
BEST OF NAMA — Point-of-Purchase Materials
NAMA First — Point-of-Purchase Materials
NAMA Merit — Premiums/Specialties directed at farmers, growers and ranchers or others serving agribusiness

The Team
Creative Director — Mike Maurer
Art Director — Tyler Leiweke
Copy Writer — Ashley Conrad